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Workshops Round 1: Positioning your Workforce Organization to Maximize Engagement amid a Pandemic Environment

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About this talk

The pandemic has changed strategic communications drastically and workforce organizations need to understand how to pivot and adjust to new outreach trends. This session covers a case study in how one workforce organization re-positioned its work through a short three-month “BouncebackContraCosta” campaign that established a strong online presence to proactively communicate about its services and resources for the community. Participants learn how to expand an online footprint using social media platforms and digital advertising.

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Patience Ofodu


Celina Shands


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