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Workshops Round 1: Positioning your Workforce Organization to Maximize Engagement amid a Pandemic Environment

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About this talk

The pandemic has changed strategic communications drastically and workforce organizations need to understand how to pivot and adjust to new outreach trends. This session covers a case study in how one workforce organization re-positioned its work through a short three-month “BouncebackContraCosta” campaign that established a strong online presence to proactively communicate about its services and resources for the community. Participants learn how to expand an online footprint using social media platforms and digital advertising.

Link to download presentation slides: https://fullcapacitymarketing.sharefile.com/d-s49f826d277b340048b0ff512db6e6e78

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Patience Ofodu

MPA

Celina Shands

M.S.

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